Problem
Algorithmia’s marketing team had a collection of technical content they wanted to share, but they needed a way to make it visually engaging and easier to understand. The challenge was to compile the content into a series of technical white papers, designing graphics that clarified complex concepts while staying true to their established brand.
Process
I began by diving into the content provided by their marketing team, identifying the key ideas that would benefit from visual explanation. From there, I developed concepts for diagrams and illustrations that could simplify the messaging without losing accuracy.
[Images of sketches from Algo. marked with yellow stickies. Show next to final graphics]
Throughout the process, I worked within Algorithmia’s brand guidelines, collaborating with their marketing manager to make sure every design aligned with their color palette, typography, and overall tone.
Solution
The final deliverables were a cohesive series of technical whitepapers supported by custom graphics that highlighted the core concepts. Each visual was designed to reinforce the text and guide readers through technical material more smoothly.
Result
The project gave Algorithmia a set of high-quality, brand-consistent whitepapers that not only looked polished but also made their content more approachable for their highly technical target audience.
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